This Experience Mapping Toolkit is adapted from the research and synthesis methods used by Bridgeable to understand and capture the patient experience.
Bridgeable’s methodology is designed to build a deeper, more holistic understanding of the experience of living with disease states through these four lenses:
Medical Lens
What does the medical journey look like for people living with this disease, and how does this experience vary?
Physical Lens
What are people feeling physically through the experience, including symptoms, side effects, and comorbidities?
Emotional Lens
What are people feeling emotionally, how does this affect them, and how does this evolve over time?
Mental Lens
What are the thought processes that people have, and how do these evolve over time?
This toolkit contains:
A discussion guide
The first step in developing a patient experience map is talking directly to patients through 1-on-1 interviews or facilitated research sessions.
A synthesis guide
There’s a crucial step between interviewing your participants and creating your experience map, and that’s synthesizing your data.
An experience map template
Once you’ve synthesized insights for each phase of the patient experience, it’s time to map them. Utilize this experience map template in an editable PowerPoint format that can easily be modified and filled in.
This toolkit was initially created to contribute to the research methodology for a collaboration between the Quebec Cancer Coalition and the Colorectal Cancer Resource and Action Network (CCRAN) and was designed to demonstrate the relevance of meaningful patient outcomes and catalyze Value Based Healthcare (VBHC) implementation across hospitals in Quebec, Canada.